Emeril's Big Easy Bold, Big Easy Intense

Today I am drinking a coffee made (or more correctly marketed by and giving royalties to) Emeril. It is called Big Easy Bold Big Easy Intense. I have never had Louisiana style coffee or chicory coffee before, so I wasn't sure what to expect. Also, the words Bold and Intense generally make me expect bitter coffee that I'm going to choke on. Because this came in a sample pack, there was no description of it to determine if it is supposed to taste or be anything like Louisiana style coffee, so I really didn't know what to expect. The first thing I noticed was the aroma. It was very pleasant and aromatic (I chose not to say strong because it didn't smell like the coffee was too strong, the smell of the flavors in the coffee were strong) and there seemed to be flavor notes that I didn't recognize. The flavor drinking it is AMAZING. It is surprisingly smooth to drink. It reminds me of the Mocha Arabica that I used to have in this amazing Moroccan restaurant in the Harvard Square area of Boston. Strong flavors, but smooth to drink, with a decided after-taste (not in a bad way). It is smooth and flavorful in your mouth, but leaves a little shock of boldness behind! Yum!!