I'm sorry that this isn't a real product review and is instead more like a small rant. I have recently found out that I have a herniated disc in my back, so comfort has become increasingly important to me. It has to make you wonder, back pain or not, why does Starbucks have so many uncomfortable chairs and just a few comfortable chairs? I had said in an earlier blog post that a woman with a smart phone could rule the world, if she is at her favorite coffee shop with wifi. Those of you that sympathized with that sentiment, because you get your work done at coffee shops, may have noticed that Starbucks caps your free wifi at 2 hours. That, combined with the uncomfortable chairs, just makes it seem like they don't want us to stay here too long. I prefer to settle in, though. It is much less efficient to unpack all the things I need, only to have to pack them again and drive to another, similar type of place because I have been made to feel like I have overstayed my welcome. I would rather hunker down in one place, and stretch every once in a while and buy more food and drink from the same one place. Maybe too many people have stay well over 2 hours after getting a tall brewed coffee and no food. Maybe some analyst figured out what they need to do to make sure that people who aren't buying any more products will leave so there are seats for people who do want to buy stuff. Maybe more of us need to be more honest when we are working for a long time at coffee shops and buy more food or another beverage every hour. I don't know the solution, but I do know that it has to be something better than those terrible wooden chairs.
- Posted using BlogPress from my iPad
By sitting in the chairs of one or two busy cafes, the business owner would become a chair expert very quickly. Those are the top competition a new business will face.
ReplyDeleteYou're right, this is one of the Marketing strategy, to make fluid the service, i suggest you read "The Undercover Economist" from Tim Harford, showing this one and more marketing strategies.
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